Responsive - Research - Perfect Poetry

To get an idea what a successful poetry business looks like, I researched into online businesses. Only looking at online companies is useful because Perfect Poetry is mostly online and their online presence has to be big enough to get orders in. There were a few businesses with quite big followings like the two below. 

The use of colour here is good, and the way they have positioned the letters makes the company look interesting and modern. A need for poems could be small and it is important to make people be interested in Perfect Poetry and see that it's modern and up to date. 

Button Poetry is a larger business where they sell poems, books, merchandise and have a blog. They keep their readers very up to do date and allow poets to be in direct control. it is interesting to see their design style, with a lot of black and little colour.