Responsive - Evaluation - J2O

The J2O brief was a lot longer and more difficult then I could ever imagined. The only reason it was so hard is because I left it for so long. Rather than developing and finishing the design when I still caught up in the process. Now I see this brief with some hatred. At the beginning I really enjoyed working with the colour scheme and totally changing what J2O looked like. Although this wasn't really in the brief. I definitely strayed away from the brief because I thought it wasn't that good. The fact you had to keep the logo and that green really annoyed me, I think I let this get to me too much. I should have jut read that, then see what else there was to do. There was still the whole background and colour scheme of that i could work with. Having said that, I think I have given J2O an appropriate redesign, the logo is still obviously J2O, the colour green is still there but just more subtle. I like what I have designed but think I should of thought about it more, such as the audience. The whole point to this brief was to get more 20-30 year olds drinking J2O and I'm not sure the new design answers that. It may encourage more female drinkers because the colours are similar to summer drinks. Doing this brief has taught me to be very careful when reading and choosing a brief. If I had realised how restricted it was I probably wouldn't have chosen it.  I’m also disappointed in the way the box has come out, I wanted to laminate it so that the card wouldn’t fray when being cut, but the laminator wasn’t working. Now there is a lowering the quality of the finish. That normally is the case with my work. Overall with this brief I am glad it is over and I am slightly happy with the outcome.