This was an interesting brief to work on. Katie and I
originally hadn't planned to work on this so it was a very quick turn around of
ideas and material, which I think, worked out better than the original plan.
That plan was to do the i-D brief, however we weren't able to do our idea for a
last minute drop out. Rather than panic and think about that for ages, we just
ploughed on and chose a brief we both were interested in from the start.
PANTONE always seemed like an interesting one to do because it was very
personal. We both decided concentrating on Hyde Park would be the best idea
because we both live here and know it well. We wanted to show what Hyde Park is
actually like rather than a council style glamourized version of it. We weren't
being negative, just truthful. If I were to do this brief again, I would have
not waited for so long to start it. Our time management definitely went out the
window at the beginning; this is probably because there is a lot of other work
to be getting on with. We started a lot later than we should have which in
hindsight is a really stupid thing to do. This lack of time meant our research
and development of a concept suffered. However, I think we still did well to
think of why we wanted to do this brief and understand why we concentrated on
Hyde. I think the finished pieces look really good and would work well
around Hyde Park.
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