Originally I thought this brief would a good one to
work on for my hand rendered type. I bought a pen, ink and practised for
a few days. As there was other work going on I definitely didn't practise
enough, I still struggle with forming letters the way I want to. So
unfortunately I had to use a digital typeface. This annoyed me because I don't
feel like I am developing my hand type skill due to amount of the work.
However, once I had picked a font I liked it because it wasn't an obvious
choice of a script font. This was more of a hand written typeface, which is
good because it demonstrates that Perfect Poetry is a very handmade company.
There didn't have to be a visual element to the logo but I think using the
lines of white over the blue shows that this is a creative company dealing with
poems and rhythm. There was a quick development of what promotional material
was needed, after redesigning the Facebook, Twitter and website I realised that
printed material is really important since this is a local business first. it
was fun to work out what else was needed like the form, small flyer and my
favourite is the postcard. I thought this would be a really good way of quickly
getting in touch with Perfect Poetry before having to find them online. I think
all the work that has been made has a strong brand identity and flows together
well. The printed material works well to involve people and get quicker
responses from clients.
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