There are two logos being used within the packaging. This is because the logo is being placed on two different materials which are card for the box and glass for the bottle. The logo is now inverted, so the type is white and background full of colour. This will work well for the bottle because the label needs a background. Adding the classic green for the drop shadow added another dimension to the overall look. Now the logo can be easily read against the watercolour.
This version of the logo is used for the back and front of the packaging. This allows the logo to have the same look throughout the packaging but also work against the colourful background.
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