We went through and picked the four images we think best represent Hyde Park. From there we pixelated them, some of them with brighter colours seem to work better. But because there is a range of colours it will look better when the colour swatches are applied.
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Once the back image was sorted, we concentrated on the type and colour. To connect the branding to PANTONE we used the same typeface and weighting. This allows the creative people of Hyde Park to recognise the company involved. However the logo will be used to further this branding.
This mock up was an experiment to work out how to use the type and colour. With black type it is difficult to read, by putting the white box with thick black outline it relates to back to PANTONE. However this is far too busy for a poster, there's too many boxes and squares.
We worked out the layout for the rest of the posters, which look better. However, the colour swatches don't stand out as the most important thing which is what we were trying to do.
The white type works a lot better than the black and white box. Centering it as well brings the attention to the swatches and the area name. However, there is a lot of colour on the poster, which takes away attention from the PANTONE branding style swatches.
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