Natural, organic, home made pepper sauce
Colour
Greens
Warm reds and oranges
Type
Hand rendered - home made feel
Curvy - comfort food
Images
Possible illustration?
Audience
I think because the food is organic and natural a lot of older people will be looking at this product. A lot of students and younger food shoppers won't go for expensive healthy food. So I want to design it to fit into the organic food industry and also get the attention of the older shopper.
Client needs
The client needs more funding and a total branding proposal. They don't have any mention of branding or any design and have little exposure. By designing a logo and brand identity this will allow them to make their page on Kickstarter more professional looking which will encourage funding. It is also important to acknowledge the family ran aspect of this product and company through the branding.
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