'Our popular culture reinforces the idea that comfort food isn't healthy. We're out to change that fallacious idea one recipe at a time! Help us establish a range of Natural & Organic Sauces, Peppers, Pickles, Seasoning's, Marinades, Jams and other tasty condiments to enhance your favourite meals with our secret recipes.'
I like what they concentrate on as a brand, that the ingredients are all natural and organic. That the idea of comfort food doesn't have to be unhealthy. It can be warming and family orientated. However the branding does need work to convey this message.
Points about the business that need communicated the most -
Organic, natural ingredients
Family ran
Grandma's Sauces
No additives
Home made
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0T5sMH2FIoLdQHMXvbCahSoZ4SW5qaN1L3LSflJaogzv0RVVYSf98g-0fzfipcdVK6mYnaj6LaobqxYCq0nX5mB_5yl1MU2nXDXOmwAgo5BffuHWeRNnemeQjtJRui8D8oMAke0cuXZPV/s1600/Screen+Shot+2014-10-08+at+10.40.10.png)
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