I spotted this range of soups in a shop and I've always thought they were really well designed. Soup never really looks exciting but with this use of typography I think they get the flavours across really well. This is throughout the colours, which relate to the ingredients.
The company wanted a rebrand for Glorious Food and Lambie-Nairn won the brief. They wanted to have an A-Z of soups from around the world, so designed this bespoke lettering for each soup.
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