Thursday, 20 March 2014

Screen Print, Initial Ideas

I watched the film and noted things down of what I thought were themes and main focal points.

Communication was a massive key point in this film, the characters are always on the phone to each other via bluetooth. 

So that's why I've drawn a couple of ideas using that.



The very top thumbnail is two ears with bluetooth pieces in them, facing inwards to show contact and interaction, like a conversation.

The second thumbnail is one of the main points in the film, featuring Bruce Willis. Robert De Niro's character is threatened with a law suit when Bruce Willis refuses to shave his beard. I think an image of a beard might look quite good, without a real face people may ask who is it? What's has just happened? 


The first thumbnail here is a kind of hierarchy pyramid. The film is about power and how De Niro's character is losing his, so this is the pyramid of the highest power in the film industry. 
It was interesting to find out that the producer is the most important role, however I don't think this design will look good. It's busy and hard to look at and work out.

The second thumbnail is a simple film clapper with the title of the film on. I don't think this a strong idea, it's very obvious and an easy way out to depict a film about a film.

The final thumbnail is an idea of just working with type. Rather than using image, I thought a large question mark with the title could work. I don't know if I want to carry that on however because it is two colour screen print, using an image will be more interesting. Also I think it doesn't show anything about the film, the tones, the themes or relate to anything really.





The first thumbnail is just the bluetooth piece with the title of the film there as if it was the brand or logo, trying to show how important and vital this bit of tech is in the film, since most dialogue is over this. Also having it as a brand identity, brands the film and gives the film the same kind of identity.

The second thumbnail is two ears with the bluetooth pieces in, to show a conversation but also create some space for communication. I quite like this idea however I'm not sure if people understand what the image is and what it is supposed to be showing.

The third thumbnail was a quick idea trying to show the idea that the film is a film about the film industry and how it all ends at Cannes, so maybe using that would be able to communicate that.

For most of these I have used block capitals, I instantly wanted to use upper case because it the sentence is more of a statement to me.

I have tried using lower case, for the red carpet idea, to make it more glamorous, but I don't think it works that well.

Also I have used a question mark at times to see if it works better as a question, and I don't think it does. The title needs to be bold and strong, so a statement suits it a lot more than a question.

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