Changes to wesbite due to augmented brief

Title header has changed 

 Colour of strips, submission box and slogan has changed. The slogan is catchier and earlier to read now, and the blue flows well with the rest of the pastel type colours. I think this looks a lot better than the neon green that didn't really fit.

Since I changed the green on the website because of the 3D design, I added the same colours to the poster. It allowed me to work out the hierarchy and worked out really well. It reads well and I think gets the message of my advert across. 

Changes to rationale - rather than keeping the look of the adverts within the look of my website, I have updated the website. This makes the website better, and allowed me to develop my ideas for the adverts a bit further .

Augmented Reality, Sticker

This idea of using lines to cover the slogan a bit, so the person had to decipher what it said had been on my mind. So I thought I would create it to see the result, I like it but it doesn't suit the rest of the campaign. 

I think it looks good, with the lines going over the type, and the different opacities. However, it doesn't need to look like this. It doesn't convey the look and idea of my website, and doesn't follow the style.

I decided to use the same slogan design from the magazine on the stickers, it keeps the campaign flowing and I think works well as a sticker.

I looked at a few shapes, knowing I wanted a soft edge, but didn't want to follow to exact shape of the letters. I chose to go circular because it is a good, useable sticker and the slogan sits nicely within it.

Augmented Reality, Magazine

The original title header looked like this above. I used this for the website and thought I could use it for the magazine too. Use it like a billboard but create a slogan to go with it.

I wanted to add some colour and more depth. Normally I like drop shadows but after attempting it, it didn't really work. So I thought I'd just draw it properly like the poster.

 I drew it out properly which made it a lot easier to digitalise. I neatened it up a bit and realised the dot of the eye crosses over the 'L' making it look like a 't'. So to not confuse but to make sure the slogan was illegible I took it out. 

I experimented with colour but didn't like the look of it when it shrunk down.

I began playing around with colour and thinking of a drop shadow. I liked the look of the different colours, and thought changing the opacity to low so you can see the colours overlapping.

The colours reminded me of 3D, so I looked up how to make something look 3D, these were the first attempts. I started to play around with the colours to see what the best combination was.

Once I found my favourite combination I realised a beige kind of background makes the colours more noticeable rather than just white.

I put the final design on an a4 art board and it looked good in that format rather than a more square shape.

Augmented Reality, Poster

I sketched a few ideas out and tried to think of a few sentences to put on the posters, but I really could only think of one. I liked it so thought I'd make one question poster and one answer poster, which would have the acetate on. 

I began by using the first slogan I had thought of. I was thinking that using just hand writing would work, but it definitely didn't once I had digitalised it. It looked rush and badly placed.

I then decieded to draw up a full poster and digitalise it. This was easier and more effective, however I still don't like it. The flourishes are really bad. I think I need to go back and just improve some parts.

I like the capitals and think it reads well, I need to make sure the type hierarchy is correct.

I tried again with the type but it still looked awful. I think I know how I want it to look.

This  is final 'hand rendered' which I am much more happier with it. It digitalised really well, and I think the shapes a lot better and smoother.

After that it was a case of working out the layout so it reads well.

Augmented Reality, Finalised ideas

From the ideas I had I finalised three ideas to actually create.

A series of posters that was a fill it in yourself kind of piece. They would have the starts of sentences about hand rendered type and then dot dot dot to let the person write what they think. 
I like this idea and think its good way to get people involved and thinking about hand rendered type. I think using acetate to cover the posters is probably, it allows many people to write on it meaning less printing and more feedback.

Stickers -  I think this is a good idea to get the name of the website out onto streets, into more people's conversations. Stickers are always popular and fun to have, so hopefully will be liked

I want to use my slogan from my website as a focal point for an advert. I think this will be in a magazine advert layout, making the attention just on the slogan. 

Augmented Reality Demo

These are really interesting way of expanding an advert or piece of print. 
I'm not normally into very digital designs like this but it is interesting to see these in use and how they are used.