Product, Range and Distribution - Purpose

Product

A small 11cm by 15cm book. 
It will have full bleed image on the right side page and on the left have a quote to relate to the image. The image is the illustrating the fact that there is poverty very near by. The quotes will coincide to point out how 1st world people take things for granted. 
The audience is local Leeds people, this is because the images and information are from a local Leeds food bank and keeping it local means there's a chance people will actually get involved and help. 
There will be supporting printed media to go along with the book. This will extend the project and become a small campaign for awareness and donations to local Leeds food banks.

Range

Along with the book supported printed media is needed. The book can be placed in appropriate places to be sold, the supporting media can be distributed around Leeds. Posters will work well to create interest and awareness to the cause. 
Postcards are a fun way to do the same but with more of a personal touch. Postcards can be put in places like cafes and food shops which could create a food drive to support the food bank.

Distribution

The book will be placed around local book stores, food stores and cafes. They need to be in places that sell food and drink so that people have time to pick it up, donate some money for it and have a look through it. There isn't a fixed price because the reader can pay what they want for it, promoting donations. 
Posters can be placed around the city centre, where there is a lot of foot traffic. This is so people can see it and find out what it's about after, as there is information on the posters.
Postcards are free and will be placed around the city as well, but more in cafes and bars where there is time to read it and possibly find out more. If people are sitting around and talking while looking at the book and postcards it could create the conversation of doing something about the problem, donating etc.