This idea of using lines to cover the slogan a bit, so the person had to decipher what it said had been on my mind. So I thought I would create it to see the result, I like it but it doesn't suit the rest of the campaign.
I think it looks good, with the lines going over the type, and the different opacities. However, it doesn't need to look like this. It doesn't convey the look and idea of my website, and doesn't follow the style.
I decided to use the same slogan design from the magazine on the stickers, it keeps the campaign flowing and I think works well as a sticker.
I looked at a few shapes, knowing I wanted a soft edge, but didn't want to follow to exact shape of the letters. I chose to go circular because it is a good, useable sticker and the slogan sits nicely within it.
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