Product, Range and Distribution - Evaluation

This brief was really interesting to work on. It began very differently to the way it ended which I think is good because it should work like that, the research leads the ideas. There was a lot of research with this brief because it was in two parts. The original idea was changed because of a suggestion in a crit. Rather than linking quotes with images of amazing food, link it with poverty. I chose to go local in Leeds because charity begins at home and could do something for the food banks if its near by. This gave the book and other material a lot more substance and reasoning for creation. It was good to leave the studio and go to the food bank and talk to people about what a food bank is. This sort of information provided true and honest content which is important because of the topic. It helped the tone of the campaign as well, it is useful, friendly and informative in a non aggressive way. Overall I think I researched effectively and properly which is good practise for the summer and with dissertation coming up. My time management was also really good on this brief. The only time I could go to the bank was a week before deadline, but three days before my print slot. So because of the time constraints I had to work cleverly. I prepared my document and thought out how I wanted to put it all together. Since I planned everything, it all worked out well. The only thing I would of changed is my thoughts about the range of products etc. I didn't really realise the brief till quite late on, I could of done better more in depth research on what to create along side this book in order for it to be most effective. Having said that I think the supporting printed material is good and fits well with the book.