Product Range and Distribution - Food Porn Research - WARNING - Amazing looking food on page, may cause hunger

The new trend of 'food porn' has most likely come from the world of Instagram. It began with people taking photos of their meals, which was very popular and all over the web. This new odd way of showing people how good you are at cooking, or buying amazing food is a massive First World thing. Only in the first world could you have whole websites dedicated to over indulgent, amazing looking food. With the research already undertaken, food was the main thing people would complain about, so the book will just be concentrating on food. The dishes should look really good so that in contradict what the quote is saying, as demonstrate the 'first world problem'.


Food Porn Daily

Is a website purely dedicated to amazing looking dishes. They use subtle small sentences to describe the food very provocatively to seduce the reader and want them want the food.
This is a very good technique to make the reader salivate over a picture of food.

This may well be a technique to use for the publication, as well as stupid quotes it could use over the top language to engage the reader and make them want the food in the background.

M&S 

M&S changed the face of food advertising with this sexy advert in 2006. The slow motion shows the richness, colours, and quality of the food as well as making you want to eat it. The voiceover is of course provocative and enchanting, to go with the food. The imagery of these adverts is similar to what will be in the book. High quality, richness - like the first world.

Lurpak

Lurpak also began filming their food in very dramatic, high quality adverts. They use a lot of different interesting camera angles, highlighting each step to the cooking, but purely through filming. It's a really good advert, with the different angles used this has prompted the book to use different techniques to highlight the food.

 

There is a massive online presence for food porn, from twitter to Facebook and Tumblr to reddit. There is a feed for food everywhere. It is definitely a popular thing at the minute and very relatable if the audience is first world people.