By taking away some of the grid lines in the middle and creating a line of shape, this was used as the narrative. Where the text sit on either side, top and bottom, the space is made for the reader so they can read it with the flow.
Orignal grid
Used grid
Looked at a range of type, decided a typeface similar to the 'How to guides' featured was appropriate for these publications.
Testing which font is more readable, went with the light one because it is more legible.
Was going to outline all the text boxes with this yellow, to match the 'how to guides' however the brief only allowed black and white.
The grid allows this subtle space in the middle for the eye to follow and read correctly.
Flyer
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