The logo
The logo itself was quite easy. Speaking to Sam he said he wanted just black and white and a simple font. I looked at what he had already which was just that. I wanted to add something something to the logo to make it a bit more interesting.
Being from the coast, I found this typeface called Headline which worked really well. The texture on the letter looks beachy or like a bit of drift wood.
The original art work is very simple, strong and bold.
A group of compositions, working out what parts to emphasise and the placement. Adding the lines in the letters was for more detail, however it doesn't work. It wouldn't be readable in small print and makes the design too busy.
Working with the idea of texture to show his coastal heritage and voice I edited some textures and placed it behind the text.
This wasn't working because it went against the simple black and white design and didn't look very textured.
Lines are used to emphasise his name and bring more attention to that if were put on a poster etc.
The straight lines looked good, but using this textured line worked a lot better. From this, there is the texture which was needed and it still brings the attention to the name. The lines will separate it from any images or other text which is useful for tour date posters etc.
Final Logo
This logo works well to promote Sam. The texture of the type and lines add another level to the design as well demonstrating Sam's acoustic natural sounding music.
No comments:
Post a Comment