Product, Range and Distribution - Design thinking

Design thinking is a way of thinking about why something has to be done. 
When given a brief the idea is to question the brief fully, to understand what is actually needed. Is what is being asked to be designed even needed?

I've applied this to my idea of 1st world problems in this brief. It's a good exercise because at this stage I still don't know what I want to produce at the end.

With more research and questions being asked, I will work out what is needed from this topic and especially what tone of voice. 

This topic can be controversial because I would prefer to make it funny but this term can be offensive. There is a lot scope and avenues to go down with topic. 

Doing the post it note idea has helped me realise why I want to look at this topic. What the good things are and the what the bad things are.