Working on Sam's branding was a lot of fun. I had
spoken to him about what he was looking for in the way of colours and style,
but from that I had free reign. I stuck to what he wanted because obviously
that's what he had described. However, from there it was exciting to work out
what else he needed to promote him further. Working on the logo was a good
experience because it was a simple idea and as long as that was good enough,
the other material worked itself out. Luckily Sam has good photography to use,
so from that I knew his promo material like posters etc had to be visual. I
worked on this brief solid for some time and then came back to it, which was
really helpful. Setting fresh eyes on I saw what was missing. I realised his
promo pack didn't have to be a tee shirt, tote bag etc, Danny showed me some
books with good examples of music and promo packs. Looking through that gave me
the idea of wrapping a promo poster around his CD. This cuts down on packaging
meaning the distribution would be a lot cheaper. This brief was also good
to work on because I know Sam personally; this helped the ideas behind the
design, such as the idea of texture. I know that Sam’s voice is powerful and
quite raw which is what I was trying to demonstrate with the lines around his
name. I think if I were going to do this brief again, I would try harder to get
my own photos, and get in touch with Sam more. This was difficult because he is
in Newcastle and a bit hopeless with replying. However, upon finishing this I
am happy with what I’ve designed and so is Sam, which is most important.
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