Three Fonts, Visual Literacy

With Design Principles we will look at Type and Grid, Type and Production, Type and Image, Type as image, simple and effective design, the Anatomy of Type, Legibility and Readability, why and how Pantone works, colour theory systematic and subjective colour. a way to get into visual literacy we have been set a task to get three fonts that have different characteristics and styles to one another.

I've chosen

 Prestige Elite Std Bold 

 Gill Sans Ultra Bold

 Avenir 

I've chosen these fonts because I think they're all different, one is a serif while two are sans serif, one is very bold while one is thin and the other is in the middle. The lower cases are formed quite differently too which I think will help in the workshop.