Wednesday, 23 October 2013

Studio Brief 4, Message Delivery, Story

I have chosen to research a story about a baldness cure that has been developed. I think there is a lot of scope for wide research and it is an interesting topic. 
I found the story in the Independent, which is a middle market tabloid and I think is well informed. The tone of voice is serious, it's quite informative and has good quotes from the researchers. 

Sky's report on it isn't very serious, the language is simple and takes a humorous tone. That's surprising because the story is life changing for people and quite a big development in science, I thought they would be a bit more formal about the way they've written it.
http://news.sky.com/story/1157795/baldness-cure-nearer-as-hair-grown-in-a-lab



The top image picks up on the odd and slightly insulting language Sky have used, while the other image show some comments left by readers.

The Metro reports the story in quite simple language, with not a lot of detail or depth. This is expected from a widely circulated free tabloid. Because it is free it's difficult to know who their readers are so  I think that's why the story is reported simply.

BBC News takes a formal and scientific approach to reporting this story, they have written about the processes which happen when hair grows from the follicles  This is expected from BBC to report well and in detail. They have photos like this one showing what cells and follicles look like, which is helpful and interesting. A lot of online stories have links to relating stories which is helpful for further research.

 http://www.bbc.co.uk/news/health-24607696



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