How to Brief, Crit

Before Crit

• White lines
• Very light blue back ground
• Light greys

It was seen a bit clinical and reminded one person of the NHS so we thought we should change the colours around a bit to try and move away from that connotation. 

After Crit

• We played around with a few different colours, ones from the Waitrose designs too.
• We settled that making it a darker blue and putting it with pink makes the white type more legible
• The pink and blue work nicely together because it makes it attractive to both girls and boys, rather than having an all blue quite masculine design.

This is the others group we looked at, I think was a very good piece of work, it looks professional and suits the audience. The critiques we gave were to play around with the shapes a bit more, so there isn't as much negative space and also to brighten it up a bit, the grey colour dulls the whole piece a bit and didn't flow that well with the other colours.