Design Practice Module Evaluation

This last module was a good one to work on because it wasn't as intensive as past ones meaning I had time to work properly and feel I have finished the year successfully. I enjoyed working on a brief with a set research task, because I need practise with researching, but here I think I've used it well. It developed my idea and changed the outcome for Product, Range and Distribution which was interesting to work on. For Covered, I chose a topic I'm already interested in which made working on it fun and I was dedicated to it. This is important to keep in mind for next year, so that I don't get stuck doing briefs I'm not interested in. With the Product, Range and Distribution brief I was inspired to use a lot of colour by Aimee. I don't normally used loads of colour but I think the campaign looked a lot better with a lot more colour. I want to remember this apply it to future work. If I was to work on this module again I would of researched further into publication types for PRD. I had in my head the small book from quite early on, but I think if I had looked at a range of prints and finishes the book could be better. As for covered I'm happy with the finals, however it would of been good if I had ordered the right stock from GF Smith and used that to print on. I also think it was a good move not to screen print, the design didn't need it and it would not of been a good use of time. Next year I hope to work on briefs like I did with this module, I used my time well, I researched effectively, designed work that I like and worked on a topic that really interested me. 

Product, Range and Distribution - Evaluation

This brief was really interesting to work on. It began very differently to the way it ended which I think is good because it should work like that, the research leads the ideas. There was a lot of research with this brief because it was in two parts. The original idea was changed because of a suggestion in a crit. Rather than linking quotes with images of amazing food, link it with poverty. I chose to go local in Leeds because charity begins at home and could do something for the food banks if its near by. This gave the book and other material a lot more substance and reasoning for creation. It was good to leave the studio and go to the food bank and talk to people about what a food bank is. This sort of information provided true and honest content which is important because of the topic. It helped the tone of the campaign as well, it is useful, friendly and informative in a non aggressive way. Overall I think I researched effectively and properly which is good practise for the summer and with dissertation coming up. My time management was also really good on this brief. The only time I could go to the bank was a week before deadline, but three days before my print slot. So because of the time constraints I had to work cleverly. I prepared my document and thought out how I wanted to put it all together. Since I planned everything, it all worked out well. The only thing I would of changed is my thoughts about the range of products etc. I didn't really realise the brief till quite late on, I could of done better more in depth research on what to create along side this book in order for it to be most effective. Having said that I think the supporting printed material is good and fits well with the book.

Covered - Evaluation

I worked quite effectively on this brief. I think this was down to the book I chose. I decided to use The Communist Manifesto because I'm really interested in Communism and already know some stuff about it. With the knowledge I knew and having read some of the book, it was easy to generate ideas. I was interested in the research as well which I think helped the design a lot more, because every part of the design is justified and to do with the book. I think this brief has been really successful and that's because I was designing for something I'm interested in. With other modules the work has suffered because I wasn't really bothered about the topic but with third year coming up it's taught me to really think about the work I chose for myself. The briefs have to interest me a lot so that I can produce the best work. My time management was really good on this brief as well, I was finished before the deadline which is odd but I think this is down to planning my time. Having booked print slots well in advance benefitted me a lot and freed up time for the other work. The only thing I would of changed with this brief is the ideas process. The research developed my idea quite a lot which is good but I didn't really think about a lot of other ideas before going with the one I chose. I don't think that is that major because the research really gave me this idea rather than me just storming ahead with one idea I've just thought of. I finally did some decent research which gave me a very thought out idea.I have enjoyed this brief a lot because I got to choose what I wanted to do which is good practise for next year. 

Product, Range and Distribution - Postcards

The postcards follow the same design as the other printed material. On the front of the postcard is the main title of this project, 'First World Problems', it then has half a quote from a first world problem, then on the back it finishes off. This is so the reader has to turn it over and find out a fact about food banks in Leeds and find out how to help.

These are quick little ways to spread the message of this small campaign to people of Leeds. 

Product, Range and Distribution - Posters

The design style of the book has been carried through to the poster. It's colourful, clean and easy to understand the message. The type hierachy remains, there is a small kind of tagline to grab the attention of a passer by. Then the body text holds a fact, which is the same as the book. On each poster there is the address of the Food Bank I worked with, so people can think about donating, theres a contact number so anyone can ring up if there's any questions and also the website if they want to find out more.

Product, Range and Distribution - Final Book Design

The book has come out really well. It was printed on the a normal stock, this is because if it was to go further and be printed throughout Leeds, stock is somewhere to save money. The book will cost a bit to print because of the amount of colour, if this was a problem the colour can come out but that is only if this was to go further. The choice of binding as well has this idea in mind, using staples is a quick and cheap which works well for further distribution. 

The book has an explanation of itself at the front, a thank you and encouragement note at the back for readers and the Trussells Trust Food Bank. On the back is the logo and website, with no colour so that it's clean and clear on the outside. 

Product, Range and Distribution - Purpose

Product

A small 11cm by 15cm book. 
It will have full bleed image on the right side page and on the left have a quote to relate to the image. The image is the illustrating the fact that there is poverty very near by. The quotes will coincide to point out how 1st world people take things for granted. 
The audience is local Leeds people, this is because the images and information are from a local Leeds food bank and keeping it local means there's a chance people will actually get involved and help. 
There will be supporting printed media to go along with the book. This will extend the project and become a small campaign for awareness and donations to local Leeds food banks.

Range

Along with the book supported printed media is needed. The book can be placed in appropriate places to be sold, the supporting media can be distributed around Leeds. Posters will work well to create interest and awareness to the cause. 
Postcards are a fun way to do the same but with more of a personal touch. Postcards can be put in places like cafes and food shops which could create a food drive to support the food bank.

Distribution

The book will be placed around local book stores, food stores and cafes. They need to be in places that sell food and drink so that people have time to pick it up, donate some money for it and have a look through it. There isn't a fixed price because the reader can pay what they want for it, promoting donations. 
Posters can be placed around the city centre, where there is a lot of foot traffic. This is so people can see it and find out what it's about after, as there is information on the posters.
Postcards are free and will be placed around the city as well, but more in cafes and bars where there is time to read it and possibly find out more. If people are sitting around and talking while looking at the book and postcards it could create the conversation of doing something about the problem, donating etc.