This module hasn’t turned out to what I
was expecting. The first brief seemed like a continuation of last year, which
was good because it eased us back in quite nicely. It was good to think about
how I design. I think because I wanted to change how I worked, highlighting
this has benefited me a lot. I now draw things by hand first and then go on to
digitalise if appropriate. I stay longer and make the brief more interesting
for me personally. I’m happy with what I produced for the time, because a lot
was hand rendered. However if I had more time I think I could work more on the
hand rendered elements more.
Logostarter was an interesting brief because it was real. I went for a
local business so I could show them what I had designed. However, I didn’t because
I really wasn’t happy with what I came up with. I was very stuck on colour and
it just looks poor quality. I can see what I was trying to create but I think
about the time I wasn’t confident in using Illustrator. Over the longer briefs
I have gotten a lot better using the pen tool to outline hand type, however for
this quick one week brief I didn’t have time. If I had longer I would have
totally obsessed more to make sure there was smooth lines and nice colour. I
did enjoy the idea of the brief and it prepared me for responsive more which
was helpful.
I was really looking forward to the website brief. I was intimidated
because I had no clue about websites at all but after our first session with
Simon on coding, it seemed really interesting. However I think it is a massive
shame that there wasn’t a replacement tutor who could teach us the coding. I
think it is quite specialist knowledge; it probably would have helped me be
more interested in the brief. I think all I did was design flats of what a
website could look like with considerations of RGB and HEX codes. It was
interesting to learn what would work on the Internet and what wouldn’t but once
the sessions with Simon stopped, I think I just thought about the overall look.
That is probably because new media isn’t what I want to work in so trying to
make this brief interesting to me was difficult.
The last brief is the one I’m most happy with because of what I
designed. I can see how much I have improved from the beginning of this module,
with hand type, use of colour and understanding my audience. It was very
important to be aware of what your designing and for who. I tried to keep this
on my mind at all times. Since my website is for creatives and so was my advert
it was quite easy to design something I think they would like. I like the
design and I’m a creative, so it should work. Since this was an advert campaign
understanding distribution was important. I made sure that when I designed the
three deliverables they were appropriate for the audience, they were cheap to
make and easy to actually distribute. I think in all three this is true. It was
difficult thinking of three ways to advertise a website. I didn’t want an
advert for a website, because that wasn’t the brief. I think just expanding the
website and making people involved was the important part. This brief has
helped me understand the importance of knowing commercial considerations. In
all designs I should be aware of this and I think I will now due to the
research I made.
This module didn’t work out as I thought because I thought we were going
to actually make a website that moved. Unfortunately that wasn’t the case but I
think if I’m interested enough in it, I would of worked out how to do more than
I have. I think because we weren’t getting specific lessons on how to, I lost
interest on trying to work it out myself. It’s shame but I did learn about what
you need to consider when designing for web. This will be helpful in future
briefs and work. Even if it isn’t a web specific brief, understanding the use
of colour and what is allowed and isn’t, applies to the whole of graphic
design. However, I have enjoyed this module because there was a lot of room in
the briefs to add my own ideas and make it more about what I enjoy.
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