Augmented Reality, Evaluation

I have really enjoyed the Augmented Reality brief. At first I didn’t think I would because it looked incredibly digital and I didn’t know how to start. After research and understanding the word ‘augmented’ it helped me see what I could do with this brief.

I’m not particularly interested in very digital things like making videos or animations. I prefer more traditional methods of design, so with this brief I wanted to answer it but in my own way. I liked that the brief was print based because that meant I could get the hand rendered type elements into the adverts. This meant it would directly link with my website and hopefully expand the website. Once I worked out what ideas I was going to design, the actual designing was easy, fast and fun. Once I get into a design I work quite fast and solidly on it. This was definitely the case with the ‘hand type made east with typeline’, once I realised the slogan it was easy to experiment.

   My time management was not good with this brief however. I didn’t really realise it was a full brief till very late on; I think the briefing must not have inspired me much. If it had I would have started work on that quickly. There are other elements like responsive taking over my priorities for a part of the time as well. Once I had realised how much time I had left, which was about two weeks, I quickly started thinking of ideas. I found it quite easy to work solidly for a few days at home over Christmas. This meant I caught up quite easily.

   There was quite a lot of experimentation in this brief. It took me a few good tries of writing out the slogan to a point I was happy. From that to digitalising it was just a case of playing around with composition and colour. The design of the slogan definitely changed a lot from my firs attempt. I really enjoyed this process. It was fun and interesting thinking of new ideas of how it could look. Realising the 3D was a light bulb moment and I think it looks good. It gets the viewer to look hard at the slogan and work out what it says. From there they see the URL and hopefully makes them want to look it up.
     Since this was an advertising campaign brief, I had to think about the commercial side of things. This is why I printed my posters at a4 and on basic stock, meaning it is the cheapest method. I also only want to put them in specific places to wouldn't need as many as if I was distributing them all over the city. Stickers are cheap and easy enough to make and get the website name out further than the city. The magazine advert is the most costly because it means buying space in a magazine. However again this is specialised and so would only go in hand full of design magazines. I would put them in local Leeds mags as well to cut down the cost.

    Overall I think I worked well on this brief. Once I settled down with a design I was happy with it was easy to build that up. I can see from the Logostarter how much my hand rendered typography has improved, which makes me really happy. I really enjoy rendered type and only want to improve further. I think being able to get it in the brief is very exciting for me, I hope I can do the same in future briefs.