What is SEO?
Search Engine Optimisation
Search Engines use algorithms to access the suitability and ranking of websites on search terms
SEO can make changes to websites to match the criteria that search engines use to find the website
Page Authority - how likely a webpage would be ranked based on certain SEO
Domain Authority - how like a domain is ranked
What affects a SEO ranking?
On the page factors
content
HTML
Architecture
Off the page
Links
Trust
Social
Personal
Violations
Irrelevant/weak content
Spam
Paid for links
Additional research of SEO: strategies and effectiveness
Make a list of potential SEO changes
Meta tags - Gives a summary of your page - make is relevant and unique about the webpage
Use a meta tag to tell search engines and users about your webpage
URLs- make sure they are clear and easy to get to. It will keep the webpage organised and easy to understand
Keep it short and simple and unique
Navigation - plan your navigation around your home page
Breadcrumb lists help the user navigate and get back to a page easily
URL parts can be removed - a user doesn't have to put the whole lot in, so prepare for a cut down version
Prepare two sitemaps, one for users and one for search engines. Lowercase sitemap is a simple page which displays the structure.
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