Responsive J2O Research

To start with this brief, I've looked at similar products in the shops to see how they have succeeded in being an non alcoholic adult drink. 

Appletsier

This product looks feminine and classy. It's a fizzy drink but not for kids. I think it looks classy because of the colour palette they've used, with the silver. Also the crown in the logo helps get that sophisticated message across. With J2O the design isn't working because the splashes and range of colours.

AME 

This interestingly is also owned by Britvic, who own J2O yet their designs are very different. The simplicity of the label and logo make this product look clean and healthy. It also looks adult and continental. I think J2O need to simplify their design.

Belvoir

This is actually one of my favourite label designs in general. I really like the type and illustrations. It makes the product look fragrant, tasty and summery. It also looks like the target audience is for summertime ladies. 

Bottle Green

The illustrations on the bottle make the product look organic. The flavours are different and interesting which is communicated within the whole design. I think it would be useful to try to do the same for J2O