Friday, 7 November 2014

Responsive J2O - Ideas




I started by stripping back the design to get rid of all the colours and look at the shape and overall design. However I prefer to work by hand, so stripped it back more by hand. This helped because I was able to draw a few roughs out and think about what I wanted to do before I did it on the computer.






I then thought of just suggesting the logo, because I personally don't like. I thought it would be easier to have it descreetly. I sent this line drawing to a handful of people to see if they got what it was, and many did so thought I'd keep going.



Here I used the original colours of the art work for the lines, I like it, it definitely proves I need to use colour. But it doesn't have to be in this way and not the same colours.







I then played with a drop shadow, to create more shape and add colour to the design. Varied the colours from the flavours and original 


















I then thought of using watercolour to add texture and create a fusion, like the fusion of the flavours. For this prototype I used an image of google, however, if i go for this design I will make my own watercolour that really communicates the flavours.










Using other colours to demonstrate the other flavours.

I drew this outline up in order to have the colours around the logo. Making the shape a well known one and very recognisable.

Began by seeing the outline of the shape with a basic colour.

I added the background and cut round the edges


Discovered the clipping mask technique which create a much neater look.


I added the white to the 2 because I think thats the most significant part of the logo. It's a number rather than a letter and stands out the most.



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