Wednesday, 30 April 2014

Speaking from Experience

Design decisions 

Type

I've used Letter Gothic Bold because the idea stemmed from wanting the lettering to be a bit broken up and confusing, which was like the typewriter type I first tried. The Letter Gothic makes it clean looking but still suits the tone.

Image

I've chosen only to use vector shape with colour because I like clean simple design for this book. Having little text and easy looking images helped the overall design theme.


Colour

I wanted to use colour similar to the British flag, although I've only based the words on English slang, I still think anyone outside England can relate. The softer pastel versions of green blue and red works a lot better than the bold true colours. It's calming rather than in your face. It has also printed really nicely on the antique white stock.





Layout


Going for a a centred column like layout works well for the eyes. I think it's interesting and gives both pages enough text and negative space evenly. The fact I've put the text to either side to create a gap was so no text went near the gutter but it also makes it easy to read.


Binding


I've chosen to go with saddle stitch because I thought perfect bind was too formal. The book is supposed to get beaten up and read through a lot. Hotdog fold also wasn't appropriate.




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