Monday, 28 April 2014

Speaking from Experience Brief and Rationale

Brief

Moving to a new area for University can be daunting. Many people struggle with the different slang terms. The task is to design and produce a publication that will inform and educate the first years about this problem.

Mandatory requirements

Digitally printed publication.
Informing the reader with the correct tone of voice.

Deliverables

Thumbnails
Design sheets

Final publication

Rationale

I want to produce a book full of slang words and their meanings from around the country. I struggled with understanding people from other areas when they use their slang words, and I think people struggle with my Geordie words too.

With the book format it means I can organise the words geographically, starting at the top with Geordie words and going down to the midlands and then end with London terms. This will make the book easy to read and navigate.
I want to use terms and words that our generation use, so they will be up to date and real. So it's appropriate for the first year audience. 
This book is definitely to educate and help the first years, but in a fun and entertaining tone of voice.


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