- good brand is something that goes further than it is
- USP - unique selling point
Descriptive Branding
- Names which say what they are
- EasyJet - makes jetting around easy
- Toys r us - all about toys
Evocative Branding
Names which suggest the association but doesn't describe it
- First Direct - first bank for telephone banking
- Innocent - natural, pure
This is the presentation that sums up everything we did in the day.
Abstract Branding
Names that break sector rules and stand out. They make no clear reference to the nature of the business
- Aviva - an intended name to suggest dynamism and movement
Brand Given
- Brand identity
- Tone of voice
- Dialogue - customer involvement?
- Mission Statement
- Values
- Vision
- Personality
Today we got a brief to rebrand a company within one day.
The companies were from Leeds United website.
We were split up into boy and girls, then got ourselves into a line from tallest to smallest.
There was five companies to rebrand, which was handed out down the line. We ended up having groups of around 5.
We received our company, which was Flamingo Land.
We brainstormed some ideas, and looked at the website to have a look at their kind of design style. It was loud and cluttered, quite kid friendly but really hard to look at.
Research
- Name because it was the first animal in the park
- Sponsor other animal charites
- College for animal care degrees
- Orange and green
- Just type for the logo - Horrible rock sort of type
1000 animals at one point but there is less now and more of a concentration on the roller coasters
We wanted to rebrand it to a less cluttered and busy looking logo and website, so that adults and kids could look at it, make sense of it and it not be so harsh to look at.
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We had the idea to create the F of Flamingo into a Flamingo, when we put it next to the word it looked better with the F still in it, it didn't really work that without. Just looked like a Flamingo and Lamingo next to each other.
Here we tried to show that it has roller coasters and water themes, with this splash of water but it didn't really look that strong.
Adding the green grass hinted to the nature and added a new element of colour to the logo, which relates to trying to get boys involved as well as girls.
Looked at the website and other websites like it, which all followed the same kind of bright colours, busy cluttered formula.
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