Im interested in doing posters and leaflets etc with the viewer being hands on. Hand rendered type is all about doing it yourself rather than relying on the digital world. So I think my campaign should reflect this. These are a few examples of things I could do.
Ideas
Heat sensitive paper - the viewer has to touch or press on the paper to reveal what the message is. I like this idea, but would have to work out how it is relevant for someone just to press on it, when its about type.
Scratch - Like a scratch card, the person would have to scratch away to see the whole message. I think this is interesting but again not sure if its relevant.
Write it yourself - Could have part of a message visible but then the person could write the missing word. This would interesting to create and see what people write. It also promotes hand rendered type well and would be cheap enough to create.
Different angles - I like the idea of either hidden messages or double message that are revealed. So I think it would be interesting to create a poster where at one side it says something, and the other says another. This could work well for bill boards and larger scale things.
The last two ideas could be workable together, with the same design look it would look like its part of the same campaign. This opens the brief up a bit.
Target audience
Target audience is directed at creatives. They can be of all ages but would interested because of the typography.
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