Wednesday, 11 December 2013

Design Principles, Quick Fox

One of the tasks we had to do was use the four words 'the quick brown fox' and see how we can manipulate them and still make it readable from beginning of the sentence to the end. We also had to use all four fonts, gothic, roman, script and block for each word and swap them around, still trying to keep the order correct. 
This task was about hierarchy and readability, and was harder than I thought!










 All the above manipulations were done in capitals, I did this so all the letters were technically equal, and one wouldn't jump out obviously. However that changes when you apply different fonts to the words. 








These manipulations were done in lower case letters for the same reasons as the above, trying to keep it all equal level. It also allows you to play around a bit more if they are technically equal.



These are manipulations I made to the four words, where I was playing around with their position and sizing of the letters within a box to see if it changes the way you read the sentence. 

I found it hard trying to position it so you read 'the' first, but it was quite fun working with how people read things. Like the face of a clock, the direction that goes or how you're supposed to read left to right, it sometimes is easier to read right to left. 

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