Monday, 30 December 2013
Type Journal, 3
Type Journal, 2
I came across this old sign in Leeds City Library, which on it's own is an amazing to look around!
The design of the sign fits right into the look of the library, it's so old and used. It reminded me of Hogwarts. On this type, I really like the shape of the letters, they're quite peculiar. The serif have a weird curved shape on them which you don't see a lot of, it reminds me of the 70's. For a command type of sign I think the typeface is quite funky and laid back, normally it would be in capitals or at least straight lines.
Wednesday, 11 December 2013
Design Principles, Hierarchy, Newspaper
In this exercise we looked at newspapers and the hierarchy of type used. We had to cut out what we saw first and go down to the last thing we looked at. A lot of the time we fell into the tricks of the editor, like looking at the images, then deciding with we would read the article or not.
For this task we had to look at a newspaper article and straight away cut out what we saw first, second, third and so on till there was none left. This was an experiment to see if we fell into the editors tricks of seeing the things they want you to see first. I think most people fell into the traps because of the way it is layed out, what is next to what. Its all about how your eye reads, which is actually right to left rather than left to right.
These are the way the newspaper was at the start and the final image of how I saw the type first and last. This task is difficult to get used to but helps me see how editors use layout and type to move the readers eye around the page.
Design Principles, Quick Fox
One of the tasks we had to do was use the four words 'the quick brown fox' and see how we can manipulate them and still make it readable from beginning of the sentence to the end. We also had to use all four fonts, gothic, roman, script and block for each word and swap them around, still trying to keep the order correct.
This task was about hierarchy and readability, and was harder than I thought!
All the above manipulations were done in capitals, I did this so all the letters were technically equal, and one wouldn't jump out obviously. However that changes when you apply different fonts to the words.
This task was about hierarchy and readability, and was harder than I thought!
All the above manipulations were done in capitals, I did this so all the letters were technically equal, and one wouldn't jump out obviously. However that changes when you apply different fonts to the words.
These manipulations were done in lower case letters for the same reasons as the above, trying to keep it all equal level. It also allows you to play around a bit more if they are technically equal.
These are manipulations I made to the four words, where I was playing around with their position and sizing of the letters within a box to see if it changes the way you read the sentence.
I found it hard trying to position it so you read 'the' first, but it was quite fun working with how people read things. Like the face of a clock, the direction that goes or how you're supposed to read left to right, it sometimes is easier to read right to left.
Thursday, 5 December 2013
Studio Brief 1, Design Process, Another concept
I want to show how people protect their delicate photos in frames, for me frames are like boxes that preserve the memories. So I thought of trying to show that with delicate things that need encasing.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm9UOK_flmonW7sUHFKSuWSCdsMLK7S252NKxLUpT-MT2Uykq4BVo96-Hg-_ohmKf9Qkm44iKJ7XxE3KZSfMSOnpjwah6wpjcpyuRNXw3th3xHg5v_OLhFQbPvi6tqaq1EyFz1yR6VXkAv/s200/Screen+Shot+2013-12-04+at+14.29.21.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIq1RdMk0yxfZXJRYPKTxE2UszChyphenhyphenfZ4XqhZqzXOHyK88uEmrW5Dl3oFi2i7AkRUwcWg_yXTNzcVFjPcP5ptvvBu5kOWWjmiAl_xrQg7pcpqlG7nv8Knl5RFXqELSwfHS-kcQn6kWPQGmQ/s200/Screen+Shot+2013-12-04+at+14.29.09.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ssJtro3HXvzkY6Mqf3wed2qByqyu4pYtfQnaECzdw076ojD6T0JXNhWubxO5bwsomHVeUnnrCJQluVdlC54_RNJeSYgKEKMEwq276etKd5Cx3cgQRCesibHzPETDBfaqcH9VLHizL59r/s200/Screen+Shot+2013-12-04+at+14.29.15.png)
These are all the designs I went through before I came to my final outcome. I really like the repeat of the flowers because they create texture which reminds me of when photos become worn. That's also why I chose to use curves adjustment to create the exposed look. I started with the purple image, at first it was like the bottom ones, where they're quite warm. I didn't think the warmness suited the effect I was trying to produce. So by using the curves and levels I changed the colours to more cold colours.
Final Three
I'm really happy with the look of these designs. I think they stand out and will make someone look at them.
I think my concept of photos being changed all the time but the frame staying the same can be seen because of the effect I've put on. I've targeted women with these designs and I think probably young girls like my age. I can see grown women looking at these and thinking they're nice for them as well.
I think jewellery is something people look after and but in special boxes like photos, so chose to use an image of a necklace or even the tiny chain to communicate this.
These are mock ups of that idea. I haven't spent a lot of time on them because while I was taking the photos I thought of another idea I really wanted to do and spend time on.
Another idea!
I'm going to use flowers to show delicacy but make them worn with interesting colours to show how people change the image all the time but the frame stays the same. Because the frame lasts longer than the image.
I took some flowers and scanned them in the computer as if they had been pressed, to get texture in the image because I find texture really interesting and good to look at. Scanning them will leave a more impressive image than a photograph.
Initially I was going to just have one flower on each frame, trying to show how precious it is, but decided that didn't look that interesting and eye catching.
I've put a border around it so you can it properly on the blog. I chose to keep it white background to show the cleanness,because if its in a frame it's clean, looked after and protected.
While playing around with that idea I decided to repeat image and create a pattern, so it's more eye catching.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm9UOK_flmonW7sUHFKSuWSCdsMLK7S252NKxLUpT-MT2Uykq4BVo96-Hg-_ohmKf9Qkm44iKJ7XxE3KZSfMSOnpjwah6wpjcpyuRNXw3th3xHg5v_OLhFQbPvi6tqaq1EyFz1yR6VXkAv/s200/Screen+Shot+2013-12-04+at+14.29.21.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIq1RdMk0yxfZXJRYPKTxE2UszChyphenhyphenfZ4XqhZqzXOHyK88uEmrW5Dl3oFi2i7AkRUwcWg_yXTNzcVFjPcP5ptvvBu5kOWWjmiAl_xrQg7pcpqlG7nv8Knl5RFXqELSwfHS-kcQn6kWPQGmQ/s200/Screen+Shot+2013-12-04+at+14.29.09.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ssJtro3HXvzkY6Mqf3wed2qByqyu4pYtfQnaECzdw076ojD6T0JXNhWubxO5bwsomHVeUnnrCJQluVdlC54_RNJeSYgKEKMEwq276etKd5Cx3cgQRCesibHzPETDBfaqcH9VLHizL59r/s200/Screen+Shot+2013-12-04+at+14.29.15.png)
These are all the designs I went through before I came to my final outcome. I really like the repeat of the flowers because they create texture which reminds me of when photos become worn. That's also why I chose to use curves adjustment to create the exposed look. I started with the purple image, at first it was like the bottom ones, where they're quite warm. I didn't think the warmness suited the effect I was trying to produce. So by using the curves and levels I changed the colours to more cold colours.
Final Three
I'm really happy with the look of these designs. I think they stand out and will make someone look at them.
I think my concept of photos being changed all the time but the frame staying the same can be seen because of the effect I've put on. I've targeted women with these designs and I think probably young girls like my age. I can see grown women looking at these and thinking they're nice for them as well.
Studio Brief 1, Design Process, Concept 1
I still liked the idea of showing someones life through images and layering them. I imagined it to work well and look eye catching. However when I went to create the images, it didn't work.
I made really scary images.
I used three photos of my sister, from when she was a baby, mid teens and now at 21 to show the way she'
s grown. I think the photos in frames always change so wanted to show this with one person.
It definitely doesn't work. It's too personal, no one knows who this is and wont really affect someone. I also think it's just really creepy and doesn't work in colour or black and white.
I made really scary images.
I used three photos of my sister, from when she was a baby, mid teens and now at 21 to show the way she'
s grown. I think the photos in frames always change so wanted to show this with one person.
It definitely doesn't work. It's too personal, no one knows who this is and wont really affect someone. I also think it's just really creepy and doesn't work in colour or black and white.
I also did it for myself and think its probably worse! I'm glad I tried this though because it means i need to think of something new and that will work.
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