After spending time with Ashley I got to know him well so thought this brief would be quite good to do. I used the font Kanada as a starting point because it resembled his handwriting.
When developing the font, I focused a lot on his handwriting because I quite like it. He also mentioned that he skate and longboards which I thought was cool. So I incorporated that into the ascenders and descenders by extending them quite dramatically.
Ashely is quite a social laid back relaxed person who is open to anyone so I but a backward italic lean on the letters to show this.
One of my favourite letters is the F which is actually how Ashely writes them but I have just extended the ascender further.
In the crit a lot of people had good things to say, but one thing kept cropping up and that was my Y. I struggled on developing that to make it look like part of the font. I wanted the loop to be over exaggerated and large but I didn't know how to make it work with the lean.
I drew it with straight lines but when I talked to Ashely he preferred it with the loop to be curved, which I think suits the font a lot more and it now fits well within the alphabet.
Working on the Y and trying to make it suit the rest of the alphabet.
Working with the M and N with the lean, which makes me think of skate and longboards.
Early start of development, working with lines and line weight.
Final Alphabet
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